Google has officially started rolling out its March 13 Core Algorithm Update, aiming to enhance search results by prioritizing helpful, high-quality content while devaluing spammy and low-value sites. This update aligns with Google’s ongoing efforts to refine its ranking system and ensure a better user experience.

SEO Profesionals

What This Means For SEO Professionals

SEO experts and website owners should take note of the key changes this update introduces. Google has emphasized:

  • Quality Content Matters More Than Ever : Websites with thin, AI-generated, or duplicate content may see ranking drops.
  • Stronger Spam Policies: Google is targeting expired domain abuse, scaled content abuse, and manipulative backlink practices more aggressively.
  • User Experience & Intent: Pages that provide clear, relevant, and authoritative answers to user queries will benefit from this update.

Example: Websites that rely heavily on AI-generated content without human oversight may experience a decline in rankings if the content lacks depth and originality.

March Algorithm Updates

Preparing For Algorithm Changes

To safeguard rankings and improve website performance, SEO professionals should focus on:

  1. Content Optimization: Ensure all pages provide unique, insightful, and user-focused content that demonstrates E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness).
  2. Technical SEO Audits: Fix broken links, enhance page speed, and optimize site structure for better crawlability.
  3. Natural Link Building: Avoid low-quality link schemes and instead aim for organic, authoritative backlinks.
  4. User Experience Improvements: Enhance mobile-friendliness, navigation, and core web vitals to provide a seamless experience.

Example: A tech blog that publishes well-researched, expert-written articles will have a better chance of ranking higher compared to a site repurposing AI-generated content without adding unique value.

By staying proactive and aligning strategies with Google’s quality guidelines, SEO professionals can adapt effectively to this algorithm change and maintain strong search visibility.